May 10/Chicago/PRNewswire -- Millennials are unique. They communicate differently, are self-expressive, confident, liberal, upbeat, and open to change. Marketing to them can be a challenge. This group (ages 19-34) has a distinct perspective on dining occasions, placing more value on attributes like social responsibility, sustainability, local, and organic, grass-fed and hormone-free offerings. They foster emotional connections to brands and their loyalty stems beyond experience.
"Millennials visit restaurants more frequently than any other generation," says Darren Tristano, Technomic executive vice president. "Restaurant operators are making consistent efforts to track the purchasing habits of Millennials and appeal to their unique need states. Success with today's Millennial consumer will depend on making an emotional connection and setting expectations."