May 2012/Prepared Foods -- Food marketers understand the appeal of brands offering health and wellness benefits such as reduced calories or added nutrients. But, what if all those “good-for-you” extras could be delivered in products that taste absolutely decadent—boasting a rich and creamy mouthfeel, for example, or bursting with bright fruit flavors? It could potentially open the door to that intriguing category of prepared foods: “healthy indulgence.”
An innovative breakfast menu presented at the 2011 IFT in New Orleans demonstrated how a proven array of label-friendly texturizers and stabilizers—combined with deep formulation expertise—can turn this promising “healthy indulgence” concept into actual beverages, sauces and condiments. The IFT menu featured a variety of main course and beverage offerings, both sweet and savory, and was a combined effort of CP Kelco (a producer of hydrocolloids) and Univar Inc. (CP Kelco’s exclusive distributor partner in the U.S. for food and beverage applications).