May 2012/Prepared Foods -- Although Hispanic foods are absolutely mainstream in the minds and palates of American consumers, a new generation of products is targeting Hispanic consumers with authentic flavors and brands familiar to this growing demographic.
Tapatio-flavored chips, Dulce de Leche Cheerios and the apple beverage Manzanita Sol are just three new items attempting to lure consumers with the familiar. Yet, even these types of products are becoming more mainstream in the American marketplace.