May 2012/Prepared Foods -- Pepperoni, mushrooms, onions, sausage and green peppers: Consumers certainly love these pizza toppings, and they are staples on any pizza menu. But, they’re hardly the only toppings people are willing to try.
During the two short years since Technomic last polled consumers, they have become much more adventurous in their pizza selections. In 2010, Technomic asked consumers about their willingness to try pizzas with “very innovative toppings.” At the time, just 13% of respondents expressed a strong interest in doing so. Today, that percentage has almost tripled to 33%.