May 22/New York/NPD Group -- Kids' meals with toys are no longer the draw they once were for the restaurant industry's youngest customers, according to The NPD Group.
NPD's foodservice market research reports that restaurant visits that included an order for kids' meals with a toy have been declining for the past several years. For the year ending December 2011, restaurant visits that included a kids' meal with a toy declined by 6% compared to the same year-ago period.