May 30/Beijing/Wall Street Journal -- Kraft Foods Inc. is hoping Ritz crackers that taste like beef stew and Oreos that taste like birthday cake will help it reverse its trailing position with the world's largest population of snackers.
The world's No. 2 food company by revenue after Nestlé SA plans to unveil a slew of new products, broaden distribution channels and rev up marketing in fast-growing China, said Shawn Warren, Kraft Foods China president, in an interview. The U.S.-based company aims to capture more of China's snack-food market, which is expected to reach an estimated 77 billion yuan ($12 billion) by year-end, up 44% from 2008, according to research firm Euromonitor International.