July 3/New York/Convenience Store News -- The entire traditional food-industry value chain is likely to undergo enormous transformation over the next few years due to changing consumer demographics, at least according to "Trouble in Aisle 5," a new joint study by global investment bank Jefferies and global advisory firm AlixPartners. The study, which surveyed 2,000 consumers in May, finds a confluence of factors appear poised to rapidly transform the food-at-home industry.
Changing demographics, economic factors and customer preferences may create a long-term disruption across the food-industry value chain that will transform where and how consumers shop for groceries, as well as what products they choose.