June 29/London/PRNewswire -- To mark the opening of its new “flagship boutique retail experience” in London’s West End, Nespresso commissioned independent research into coffee trends.
With nearly half (45%) of adults believing coffee has a higher status than tea, (only one in 10 respondents chose tea), coffee is fast becoming an indication of sophistication among the traditionally more tea-savvy U.K. consumer. As a result, it seems that coffee, rather than tea, is now the beverage to savor when socializing, with two thirds of Brits (60%) admitting they would order a cup of coffee over tea when meeting with friends.