July 5/Hershey, Pa. -- According to a recent survey conducted by The Hershey Company, nearly three in five women (58%) would love to savor their chocolate without guilt. With 30% less fat compared to the average of the leading milk chocolates, new Hershey's Simple Pleasures chocolates aim to allow them to do just that, and with all the deliciousness expected from a Hershey's product. To celebrate the introduction of these new chocolates, Hershey is inviting women and men to declare their independence to enjoy all of life's simple pleasures guilt-free with the "Sweet Independence™" campaign.

"We know people love chocolate and want to live a balanced lifestyle. In fact, through a survey of more than 1,000 women, we found that declaring independence from guilt would make women feel relieved and empowered," said spokeswoman Anna Lingeris of The Hershey Company. "With Hershey's Simple Pleasures chocolates, our goal is to give chocolate lovers a reason to celebrate. We also hope that the Sweet Independence campaign will start a conversation that leaves everyone feeling better about enjoying the simple pleasures in life."