July 11/Melbourne, Australia/RMIT University -- Consumers are increasingly turning to the Internet for information about food products, but, seemingly, they are more trusting of good old traditional printed information than they are of what they can get from online sources, particularly social media and smartphone applications.
A survey conducted by Melbourne’s RMIT University and not-for-profit standards organisation, GS1 Australia, uncovered insights into what information consumers look for when shopping for food products and the channels they trust to deliver this information – and the majority of them made it clear that traditional printed materials were consistently their most trusted medium for product information.