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July 10/Purchase, N.Y./Press Release -- PepsiCo plans to enter the U.S. yogurt market through a joint venture with German dairy giant Theo Muller. PepsiCo said that it will sell “European style” premium yogurt in the U.S. market later this month, both companies disclosed.
The joint venture, dubbed as Muller Quaker dairy, will sell three varieties of yogurts: Muller Corner, Muller Greek Corner and Muller FrutUp.
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