Sandwiches are one area where consumers tend to become adventurous—the place where they express a willingness to try new flavors and ingredients.
In its 2012 “Sandwich Consumer Trend Report,” Technomic found more than one in three consumers (34%) say they are more likely to try new and unique flavors and ingredients on sandwiches compared to other types of food. That percentage climbs to 38% for those aged 18–24 and all the way up to 46% for those aged 25–34. (See chart “Youth Quake.”) Younger consumers, in general, tend to be more adventurous when it comes to new and unique foods, and sandwiches are no exception.