The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options.
The NPD Group says its food and beverage research shows private label’s share of household servings was 18% in 2000 and reached 27% in 2011. In contrast to steadily increasing usage, satisfaction with private label foods meeting consumers’ needs has dipped from 32% in 2009 to 24% in 2012.