July 19/Northbrook, Ill. -- Kraft brands String Cheese and Polly-O String Cheese have partnered with Crayola to launch a back-to-school promotion which will run until October.
During the promotional period, buyers of the string cheese brands and their respective cheese will get a coupon inside each cheese package good for $3 off Crayola products. The package design of the cheese products was changed to resemble Crayola’s iconic crayon boxes, and each cheese stick’s wrapper is stylized as a Crayola crayon in different colors.