July 23/London/ScienceDaily -- Snack consumption and BMI are linked to both brain activity and self-control, new research has found.
The research, carried out by academics from the Universities of Exeter, Cardiff, Bristol and Bangor, discovered that an individual's brain "reward center" response to pictures of food predicted how much they subsequently ate. This had a greater effect on the amount they ate than their conscious feelings of hunger or how much they wanted the food,