August 9/Denver/Business Wire -- A new study from iModerate Research Technologies focuses on healthy eating by investigating consumers’ perceptions about two specific food groups: functional foods that contain natural health benefits such as the antioxidants found in blueberries, and fortified foods such as pastas that are enriched with calcium and vitamins.
“However, while consumers know some of the basics and what to stay away from, there is a tremendous lack of practical information and education that would help break down the barriers for them, inspire purchases and create a loyal following.”