August 14/Seattle/PRNewswire -- American moms are hungrier than ever for digital and online recipes, according to a recent study called "Clicks & Cravings: Social Media & Mom." For example, 59% of online moms said they had searched for recipes or food preparation tips on the web or via social media while preparing a meal in the last 30 days.
For food and beverage brands, that translates to major product awareness and trial opportunities, especially since moms are some of the most engaged users of social media. On average, moms – not just active users – spend an average of 18.4 hours per month social networking online, according to the study.