Millenials will enter a food industry marketplace “enormously transformed,” according to the study, “Trouble in Aisle 5,” from global investment bank Jefferies and global advisory firm AlixPartners. The survey of 2,000 consumers in May finds changing demographics will transform how and where consumers find their foods, as well as the foods themselves.
Millennials (those born between 1982-2001) are beginning to come of age, and Baby Boomers (those born between 1945-1964) are entering the next phase of their lives and spending patterns.