August 22/Ithaca, N.Y./Cornell University -- A new study from researchers at Cornell University has found that branding of food, such as putting a sticker on fruits, may improve the attractiveness of healthier food.
In a five-day study of 208 children between the ages of 8 and 11 in upstate New York, the researchers provided the children with a different food option of a cookie or fruit, sometimes with a sticker of a character such as Elmo and sometimes without a sticker.