August 21/Minneapolis/Business Wire -- General Mills has improved the health profile of 68% of its U.S. Retail sales volume since 2005. In fiscal 2012 alone, the company improved nearly 16% of its U.S. Retail sales volume. Improvements include adding whole grains, fiber and calcium, and reducing calories, sugar, sodium and trans fat. General Mills first began tracking and quantifying health improvements in 2005.
“Health improvements have increasingly become a primary driver of our innovation, both on existing products and as we develop new products,” said Marc Belton, General Mills executive vice president of Global Strategy, Growth and Marketing Innovation. “We know that people expect great taste from our products, so we are careful to balance strong health benefits and health improvements with great taste. But it would be accurate to say that General Mills is squarely focused on health, because we know that consumers have come to know and expect that from General Mills.”