August 28/New York/Business Wire -- According to a new study from Nielsen, global consumers’ intent to buy food and beverages online increased 44% in two years, with more than one-quarter (26%) of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months. Additionally, 61% of global respondents said they used the Internet for grocery shopping research.
The Nielsen Q1 2012 Global Survey surveyed more than 28,000 Internet respondents 1 in 56 countries and found that product categories with growing global purchase intent via an online connected device include skin care and cosmetics, which rose three percentage points from 2010 to 25%; computer/game software, increased 18 percentage points to 29%; entertainment tickets grew 10 points to 30%; computer/game hardware increased six points to 25%; video/music (CD, VCD, DVD) rose five points to 23%; cars/motorcycles and accessories increased four points to 11% and apparel/accessories/shoes/jewelry grew one point to 37%. One-in-five (20%) planned to purchase electronic books and digital newspaper and magazine subscriptions, a new category added to the survey in 2012.