September 2/Phoenix -- AriZona Beverages announced Joltin' Joe: a lightly carbonated espresso drink created in honor of the American icon and sports legend Joe DiMaggio.
AriZona notes it is an all-American company and was founded on the principles of perseverance and hard work, principles which DiMaggio embodied, along with grace, humility and the promise of the American Dream. "The Joltin' Joe drink will evoke DiMaggio's timeless legacy," a company release notes, "not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves."