September 20/Bethesda, Md. -- Honest Tea unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the popular pouches have removed the organic cane sugar and increased the juice content. Honest Kids beverages now have between 30-42% juice, an increase between 12-26 percentage juice, depending on variety. Nutritionally, the drinks remain at 40 calories per 6.75 fluid oz. pouch.
“Honest Kids has experienced dramatic growth to the point where it is almost a third of our business,” said co-founder and TeaEO Seth Goldman. “We are excited we found a way to deliver the same not-too-sweet taste by sweetening the drinks only with fruit juice.”