September 23/Battle Creek, Mich./Press Release -- Kellogg Co. and Wilmar International Ltd. have entered a joint venture for the sale, manufacturing and distribution of Kellogg’s cereal and Pringles snack foods brands in China. The joint venture company will be headquartered in Shanghai, and its launch is subject to regulatory approvals.
Yihai Kerry Investments Co. Ltd., Wilmar’s wholly-owned subsidiary in China, will participate in the 50-50 joint venture. Wilmar will contribute infrastructure, supply chain scale and sales and distribution networks in China, and Kellogg will contribute a portfolio of brands and products.