October 2/Long Island City, N.Y. -- Chattanooga Bakery Inc., baker of the iconic MoonPie -- the Southern delectable consisting of two round graham cracker cookies with marshmallow filling in the center, dipped in chocolate, vanilla or banana coatings -- is partnering with White Coffee Corporation to offer a line of MoonPie-inspired flavored coffees. The new line includes chocolate, vanilla, banana and mint, evocative of the MoonPie snack varieties.
"Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process," says Jonathan White, executive vice president of White Coffee Corporation. "With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success."