September 24/London/Euromonitor -- According to international market analyst Euromonitor, consumers are snapping up more Snickers bars than M&M’s, with global sales expected to surge to $3.57 billion in 2012 to capture 1.8% share of the market.

In an interview with AdAge, Euromonitor analysts cited US innovations and strong growth in emerging markets for helping the candy brand move from the number-three position to number one, surpassing both M&M’s and chewing gum brand Trident.