October 4/Los Angeles/Press Release -- As the company expands into the convenience store market, former Disney CEO Michael D. Eisner, chairman of the board at Activate Drinks, has announced the promotion of the company's chief operating officer Reza Mirza to president, effective immediately. Outgoing CEO Dan Holland will continue to serve as an advisor to the company.
Activate will be available in Circle K West and 7-Eleven West stores, as well as and Race Trac in Georgia and Florida, among others, according to Activate spokesperson Danielle LaSorsa.