Meeting formulation challenges and keeping up with the trends means a bit of multi-tasking for the savvy baked goods manufacturer. So, with “multi-trends” in the marketplace, multi-tasking has become second nature.
New cracker products have emerged as the benchmark for baked good introductions. In fact, according to Datamonitor, crackers’ 10.8% new product growth in 2011 easily surpassed the performance of other baked goods sectors. Next closest was “cakes and pastries plus morning goods,” whose flat performance was good enough for second best among growth in baked good launches. New cookie introductions dipped by 19.5%, and new breads and rolls decreased by 19.4% in 2011, as compared with 2010.