PepsiCo “Loco” for New Products, Foodservice Partners
Quaker Oats. Frito-Lay. Pepsi. Tropicana. With brands such as these, it’s no secret PepsiCo Inc. is a powerful player at retail. Then again, officials say PepsiCo is an equally powerful partner for restaurants.
Here’s a win-win example: PepsiCo Foodservice and Taco Bell jointly invested capital and years of research and development in support of Taco Bell’s new Doritos Locos Tacos. Although the product officially debuted just last May, it already has become Taco Bell’s best-selling new product. Or, consider a more recent new product debut from International House of Pancakes LLC. This September saw IHOP expand its Simple & Fit menu (items with fewer than 600 calories) with three new oatmeal varieties made with Quaker Oats.