November 16/Chicago/Press Release -- Contrary to conventional wisdom, the more consumers snack, the healthier their eating behaviors, according to a new report from NPD Group. The market research firm's latest snacking research found that consumers following the "healthiest diets" snack twice as often as those with "less healthy" eating habits.
People considered to have the healthiest diets eat 36% more snack meals a year than the average consumers, according to NPD's Snacking in America report.