December 9/Northfield, Ill. -- Kraft Foods' Cool Whip has introduced Cool Whip Frosting to its product portfolio. The line extension is available in three flavors: chocolate, vanilla and cream cheese.
Lynne Galia, a Kraft corporate affairs department representative, said the company sees an opportunity in frosting because consumers are dissatisfied with shelf-stable frosting. Kraft’s research indicates frosting will be incremental to the frozen section and will provide an acceptable alternative to homemade frosting.