December 19/Reading, England/PRNewswire -- Consumers report increased visits to pubs, with 61% of consumers frequenting pubs more often than once a month, compared to less than half (47%) reporting the same incidence a year ago. More consumers are calling on pubs to place greater focus on food offerings and expand their menus to serve a wider variety of dayparts and foods that emphasize freshness, quality and health.
"Consumers look to pubs for more than just traditional English fare and a pint," says Technomic managing director Darren Tristano. "By expanding innovative flavours and higher quality foods, providing a more comfortable and inviting ambiance and focusing on high quality service, these pubs can satisfy several key consumer motivations. Pubs that can differentiate themselves across these metrics can really thrive."