December 19/Chicago/Press Release -- With the holidays quickly approaching, the minds of many Americans will turn to seasonal cooking and their big holiday meal, but will they enjoy slaving away in the kitchen? According to new research from Mintel, cooking at home is heating up, with more than one quarter (26%) of American consumers saying that they “love” cooking versus only a mere 9% who claim to dislike putting their apron on.
Furthermore, up to 20% of U.S. consumers describe their cooking skills level as advanced, meanwhile almost half (46%) feel they have at least an intermediate level.