December 17/Ventura, Calif. -- KeVita is mixing its proprietary culture featuring four strains of live probiotics with lemon and cayenne in its newest flavor, KeVita Daily Cleanse. Starting in January 2013, KeVita Daily Cleanse will be available exclusively at Whole Foods Market stores nationwide.
KeVita Daily Cleanse promises to be a low-calorie, low-glycemic interpretation of the classic Master Cleanse. Lightly sweetened with stevia rather than high-glycemic maple syrup, it has 10 calories and 2g of sugar per bottle. Organic lemon and a hint of cayenne create a hydrating refreshment that may help to curb cravings for snacks and sugary drinks.
"KeVita Daily Cleanse is daily detox simplified. Uplifting and refreshing, it complements a wide variety of diets, lifestyles and cleanse programs," said KeVita formulator and co-founder Chakra Earthsong Levy. "Consumers may enjoy drinking the Daily Cleanse in-between meals for a light cleansing flush."
KeVita Daily Cleanse contains the health benefits of probiotics, which are thought to support immune and digestive health, and is enhanced with ocean minerals. With only 10 calories per bottle, KeVita Daily Cleanse will be sold for $2.99-3.49 at Whole Foods Market stores nationwide. Competing varieties contain 110-180 calories per bottle with a suggested retail price of $8.99.
"KeVita Daily Cleanse is an easy solution to complicated cleanses," said KeVita CEO and co-founder Bill Moses. "Our KeVita Daily Cleanse is an alternative to the traditional high calorie, high sugar master cleanses. We're pleased to add this new flavor to our product line up."
All KeVita drinks feature four complementary strains of probiotics: Bacillus coagulans, L.paracasei, L.plantarum, and L.rhamnosus, combined with KeVita's signature and proprietary probiotic culture.