January 29/Rosemont, Ill./Press Release -- Yogurt’s amazing growth over the last decade is a food industry success story and the primary drivers of its strong growth are young adults and its consumption at in-home breakfast, according to recent research conducted by The NPD Group, to determine the sources of the popular food’s growth. NPD’s National Eating Trends research shows that per capita yogurt consumption has more than doubled over the decade, and now nearly one in three individuals eats yogurt.
“Although there are currently some marketplace changes in the category, yogurt has shown remarkable growth over the last decade and innovation, like new packaging and Greek-style yogurts, continues to breathe new life into the category,” says Darren Seifer, NPD food and beverage industry analyst. “Innovation in the yogurt category is just one component. Taking a look into U.S. homes to see the behavioral drivers behind yogurt’s growth helps to round out the story for food marketers interested in either riding this wave or trying to replicate this story in other categories.”