January 28/Glenview, Ill./PRNewswire – Once upon a time, the kitchen was considered a mom’s domain, but research shows that today’s dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation. A national survey administered by Kraft Cheese reveals 96% of American dads are cooking for themselves or others every week.
As dads become more comfortable in the kitchen -- 94% are confident in their cooking skills -- they are also looking to expand their recipe repertoire. Dads surveyed expressed an interest in mixing up their menus, with nearly half (46%) saying they would like to expand the recipes in their regular rotation. Dads also cited cheese as a key ingredient to making most meals better, second to fresh herbs.