January 31/Northfield, Ill./Press Release -- Kraft Foods Group has named its first chief marketing officer as a standalone company, promoting longtime employee Deanie Elsner, who recently led the marketer's beverages business.
The company, which houses brands such as Oscar Mayer, Jello, Planters and Kraft Mac & Cheese, was created last year when the former Kraft Foods Inc. split in two. Mondelez International was formed for snacking and candy brands such as Oreo and Trident. Longtime Kraft CMO Mary Beth West joined Mondelez in the same position, as did marketer Dana Anderson. However, Kraft Foods Group had been operating without a CMO since the split took effect on October 1.