January 31/New York/Business Wire -- The finale of NBC’s “30 Rock” will be more sweet than bitter, as NBCUniversal Television Consumer Products Group and “30 Rock” join forces with Ben & Jerry’s to unveil the ice cream maker’s newest flavor -- “Liz Lemon.” The concoction blends lemon Greek frozen yogurt with a blueberry lavender swirl. Liz Lemon, the flavor, will officially arrive in Ben & Jerry’s scoop shops around the country over the next few weeks. Together the lemon-y, blueberry-y flavor will raise awareness of and assist Jumpstart, a national early education organization that Tina Fey has supported.
“We are pleased to be working with Ben & Jerry’s once again and we know that the ’30 Rock’ fans will love the new Liz Lemon flavor while reminiscing about one of television’s most colorful characters,” said Kim Niemi, senior vice president, NBCUniversal Television Publicity.