Market Watch – February 2013: Not So Limited and Healthy Growth
Limited-time-only offerings have made their way into a variety of sections in the grocery aisles.
Limited editions continue to find their way to the market and into consumer pantries. In recent months, Hellmann’s has introduced several mayonnaise options “for a limited time only.” Hellman’s Southwestern Ranch Flavored Reduced Fat Mayonnaise promises to impart a cool, creamy ranch flavor to game-day recipes during America’s football season. Available in 9oz squeeze bottles, the mayonnaise is recommended as a component in a Southwestern salsa dip or alone as a dip for such snacks as Buffalo wings or French fries.
As Brian Orlando, senior marketing director at Hellmann’s, noted, “Consumers are looking for quick and easy recipes that can be enjoyed while tailgating at the stadium or watching the game with friends and family.”