Ruffles is bringing beer-battered onion rings to a potato chip.
February 26/Plano, Texas -- Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is bringing the flavor and crunch of beer-battered onion rings to a potato chip.
Tapping into a hot trend and just in time for the sports and party season, Ruffles MAX Beer-Battered Onion Ring flavored potato chips speak to the now-iconic American bar food, a company release notes. According to CNN's Eatocracy food blog, onion rings rank second only to their French-fried potato cousins in popularity. In other circles, the onion ring has gained more popularity than some favorite pop-culture icons, showcased in social media memes across the web.