Lifeway's Helios Looks to Greek
Helios Organic Kefir from Lifeway Foods Inc. is going Greek.
March 4/Morton Grove, Ill. -- Helios Organic Kefir from Lifeway Foods Inc. is going Greek with their new formulation featuring extra protein power, the richness of honey and a fresh identity -- Helios Greek Kefir -- that shines a spotlight on the added benefits. The enhanced line of cultured milk smoothies also boasts a new Pear & Honey flavor, along with the same probiotic, nonfat and organic benefits as the first-generation Helios kefir beverages.
With the reformulated line:
The protein content has jumped from 12g to 16g per one cup serving, helping promote fullness as well as aiding vegetarians who are protein-challenged.
All flavors in the line (except for Original and Vanilla) have been infused with honey, creating Coconut & Honey, Raspberry & Honey, Strawberry & Honey, Pomegranate-Blueberry & Honey varieties, in addition to the new Pear & Honey.
"With the changes to our Helios family of kefir products, we now have two distinctly different kefir collections for different palates. Helios Greek Kefir will appeal to consumers looking for a nonfat kefir with extra protein and a sweeter, richer flavor profile. Lifeway Kefir will be the choice for those who prefer the original kefir tart-and-tangy taste," said Julie Smolyansky, president and CEO of Lifeway Foods. "This is an important shift in our product portfolio that not only distinguishes the two brands but also gives the market a clear choice."