Healthy Choice and Marie Callender's, brands of ConAgra Foods Inc., are helping consumers to better understand the benefits of frozen meals.
March 13/Omaha, Neb./PRNewswire -- Healthy Choice and Marie Callender's, brands of ConAgra Foods Inc., are helping consumers to better understand the benefits of frozen meals and experience frozen foods in a new way. Inspired by emerging technologies and current trends in augmented reality, the Healthy Choice and Marie Callender's brands created a visionary video that follows two women on the adventures of their daily lives, imagining how new technologies will impact their routines, especially in the grocery store. From organizing their shopping lists to accessing product reviews and nutrition information in real time, the video imagines how consumers will leverage new technologies to elevate their shopping experience.
Streamlining the way consumers shop will be key, making it easier, more convenient and an intuitive part of their daily lives, rather than a chore. As technology advances, consumers will be able to learn more about the food they are buying and eating, download coupons directly to their loyalty card and optimize the best route around the grocery store based on their shopping list.