Green calorie labels may lead people to see nutrition-poor foods in a healthier light.
March 12/Ithaca, N.Y./Cornell University -- Green calorie labels may lead people to see nutrition-poor foods in a healthier light.
A Cornell researcher says in the current issue of the journal Health Communication that consumers are more likely to perceive a candy bar as more healthful when it has a green calorie label compared with when it had a red one -- even though the number of calories are the same. Green labels increase perceived healthfulness of foods, especially among consumers who place high importance on healthy eating.