Meredith Hispanic Ventures released findings from a new study identifying the shopping, cooking, and eating habits of the modern Latina family.
March 12/New York/PRNewswire -- Meredith Hispanic Ventures, publishers of Siempre Mujer and Ser Padres magazines, released findings from a new study identifying the shopping, cooking, and eating habits of the modern Latina family. The report is part of a series of trend reports to be rolled out by Meredith Hispanic Ventures throughout 2013 and 2014.
Since Hispanics currently represent 16% of the total U.S. population, have a predominately larger household, and spend more money on groceries than non-Hispanic households, it is critical that marketers understand the role that food plays in the lives of Latinas. In order to gain deeper insight into the changing food consumption behaviors in the Latina marketplace, the research department at Hispanic Ventures tapped into their "Entre Nosotras" ("Between Us") database of 5,000 loyal and influential subscribers to conduct the food trend report.