Coffee continues to be a favorite among beverage drinkers, particularly among Hispanic consumers.
March 28/San Francisco/National Coffee Association -- Coffee continues to be a favorite among beverage drinkers – particularly among Hispanic consumers.
According to the newly released National Coffee Association National Coffee Drinking Trends (NCDT) market research study, 83% of the U.S. adult population now drinks coffee. That figure represents a jump of five percentage points this year vs. last year. In addition, daily consumption remains strong and steady at 63%, while those who drink coffee at least once a week is up slightly to 75%.