Virginia Dare and We-e Flavors of China have joined together to establish a new full service flavor company based in Shanghai.
March 26/Brooklyn, N.Y./Press Release -- Virginia Dare and We-e Flavors of China have joined together to establish a new full-service flavor company based in Shanghai. The two firms signed a joint venture agreement on December 31, 2012.
The new venture will allow both companies to better capitalize on business opportunities in China, one of the world’s largest and fastest growing economies. We-e’s existing understanding of the Chinese market will provide Virginia Dare with a turn-key operation in China. Virginia Dare brings its flavor portfolio, applications experience, technology base and internationally recognized expertise in vanilla, tea and coffee to the joint venture. These strengths will be complemented by We-e Flavors' flavor portfolio and local market business knowledge.