Frito-Lay is about to put Taco Bell's Doritos Locos Tacos in a bag.
March 26/Purchase, N.Y./Advertising Age -- PepsiCo's Frito-Lay is about to put Taco Bell's Doritos Locos Tacos in a bag.
Yes, the brand that put its name on the wildly popular fast-food offering is trying to seize on the momentum by launching a line extension scheduled to hit stores on April 8. Is that a line extension of a line extension?