PepsiCo's Frito-Lay division has once-again partnered with Tapatio.
April 3/Plano, Texas -- With consumers' love of hot sauce showing no signs of slowing, PepsiCo's Frito-Lay division has once-again partnered with Tapatio to offer consumers two new ways to enjoy the heat: Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks. The two new product offerings join the existing lineup of snacks in the Tapatio and Frito-Lay brand partnership -- Ruffles Tapatio Limon flavored potato chips and Doritos Tapatio flavored tortilla chips -- and now are available at retail locations in the western and central regions of the U.S.
The hot sauce category continues to experience tremendous growth with sales increasing by approximately 150% over the past decade. Both Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks include a unique combination of red chili peppers, spices and a hint of garlic, the same ingredients used to create the original Tapatio hot sauce recipe. Lay's Tapatio Limon flavored potato chips bring that flavor up a notch with the pairing of lime juice for a spicy, tangy twist.