American consumers appear to view even the most troubled economy in decades as little deterrent to their need for a daily cup of joe.
Zagat has completed its first survey to delve into the coffee-drinking habits of American consumers; they’ve discovered that even in the worst of the economic crisis, coffee lovers are loathe to sacrifice their beany brew.
Some 83% of coffee drinkers surveyed report that a cup of coffee is an everyday staple in their diet. Well, “cup” might be a low estimate. Actually, that daily coffee habit equates a bit closer to 2.2 cups—the average daily amount consumers enjoy. The caffeinated jumpstart would appear to be the chief reason for many of those cups, as only 5% note they routinely reach for decaf and another 5% noting they opt for a half-caffeinated blend.