SymphonyIRI Group Inc. announced it is embracing its founding name of Information Resources Inc. and rebranding as IRI.
April 17/Chicago and Las Vegas/Business Wire -- SymphonyIRI Group Inc. announced it is embracing its founding name of Information Resources Inc. and rebranding as IRI. Andrew Appel, IRI’s president and chief executive officer, announced the new branding during the opening day of the company’s 2013 Summit conference, held at the Wynn Las Vegas. This year’s conference theme, “Activate Your Growth Engine,” reflects this evolution of the company’s direction.
“Since joining the company, I’ve spent time with more than 500 CPG and retail executives, discussing how we can help move their companies forward,” says Appel. “Focusing on activating and accelerating growth across sales and marketing is the theme I have heard repeatedly.”